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Brand Managment Manager

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The Programme

As a Brand Manager at P&G, you will have full responsibility for your brand including the business results. You will build the brand to be 'love-mark' of consumers and grow the brand business from multi-touchpoints.

For your brand’s success, you will need to lead a mix of Marketing and Management projects, well understand the consumer and market, engage with multi-disciplinary teams with people from Sales, Finance, Product Supply, R&D, IT and external partners to develop top strategies, superior products, campaign ideas and plans, and ensure execution excellence.


As a Brand Manager at P&G, your responsibilities will be including but not limited to brand strategy development, consumer and market understanding, business analysis, innovation management, marketing idea & plan development, communication creation and Go-to-Market execution.

To deliver overall business objectives and results for the brand, you will need to lead the brand with:

  • Brand Strategy Development: Develop the key strategies and priorities for your brand with clear understanding and analysis of the consumers and market.
  • Marketing Plan Development: Develop communication strategies and marketing ideas. Develop marketing campaigns, create commercial materials including copies, visuals, social/ecommerce contents for different consumer touchpoints and plan media with effectiveness and efficiency.
  • Go-To-Market: Design pricing strategies & promotion plans, design and execute instore plans based on channel, customer & shopper knowledge.
  • Innovation Management: Create winning product offerings to the consumers with appealing concept idea, outstanding product performance & delightful package.
  • In-Depth Business and Financial Analysis.
  • Leading Multi-Functional Teams.

Required Skills and Abilities

  • Candidate must possess at least a bachelor's degree.
  • Good oral and written English communication skills.
  • Strong Leadership Skills to lead to envision the future of your business, to engage/ enable/ energize the multifunctional team and execute plans with perfection.
  • Strong problem solving with creativity & innovation.
  • Think and act decisively to make optimal use of the situation whilst keeping the goal in mind.
Closed 2 months ago
Closed 2 months ago
  • Job type:Graduate Jobs
  • Citizenships:

  • Locations:

    Shanghai (China)

  • Closing Date:20th Sep 2020, 6:00 pm


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